Our designs are produced, packaged, and licensed to suit the demands of today’s fast-paced, competitive market.
When you buy one of our exclusive products, you get more than a label… you get a tool with which you can build a brand.
Exclusive vs. Non-Exclusive Products
All our products allow you to create packaging for any food, beverage, tobacco, and cannabis products. However, there is one big difference between our Exclusive and Non-Exclusive Products…
Exclusive Products are meant for the development of a unique, one of a kind product that displays a brand name, while Non-Exclusive Products may only be used to create a “generic” and/or limited edition product that does not display a brand name.
Exclusive Products
Our exclusive products can be used to build a unique brand, featuring BRANDED packaging.
Our exclusive products are sold only once, to a single customer.
Our exclusive products come with generous licensing that allows for unlimited promotional use.
Our exclusive products can be sold/assigned should you decide to one day sell the amazing brand your built.
non-Exclusive Products
Our non-exclusive products can be used only for the creation of “generic” and/or limited edition wine that may display only NON-BRANDED packaging.
Our non-exclusive products are sold multiple times to many customers.
Our non-exclusive products come with restrictive licensing that allows for the creation of only a few types of NON-BRANDED sales and marketing materials.
Please Note: All sales are final so it’s important to read the Terms and Conditions before making a purchase. Please contact us at support@piquelabel.com with any questions!
Product Info & Contents
Products are provided as large downloadable zip files* that contain all the resources you’ll need to quickly and easily customize your new label — plus some extra useful tools!
*Products vary in size, but are typically 100 - 300 MB.
LABEL DESIGN
The Design is provided in a layered, editable Adobe® Illustrator file that contains helpful customization tips as well a digital bottle mockup which can easily be updated with your modified label using the separately provided Mockup Tool.
visual elements/Links
Visual Elements are the fonts and images used to create the label.
FONTS | The text placed in the label is created with fonts that fall under one or both categories:
Free Fonts (i.e. fonts that are freely licensed for commercial use)
System Fonts (i.e. fonts that typically come installed on personal computers)*
* Due to licensing restrictions, we cannot supply you with system fonts.
Images | Images used in the label will fall under one or more of the following two categories:
Public Domain Images
“No Rights Reserved” Images
Learn more about the types of images you’ll find in our products and how they are sourced.
mockup tool
The Mockup Tool enables you to digitally pair your label with popular wine packaging elements to create presentation-ready images of how your finished wine product might look.
The Mockup Tool is folder that contains three separate Adobe® Photoshop files, each containing images of popular glass shapes/styles that are “filled” with common wine varietals (red, white, rose), and topped with standard closures and colors.
Product guide
Our products come with a comprehensive Product Guide (PDF) that provides detailed information about the label design — its creator(s), source of visual elements, allowable usage, etc. It’s a useful resource that can quickly provide anyone on your team with valuable information about your label.
Customization form
The Customization Form (PDF) is a tool for DIYers that provides a convenient way to supply others with information on how you want your label to be modified. It even includes images of the labels for easy markup.
What is NOT included with purchase?
Other packaging elements such as capsules, neckers, wraps, corks are NOT included with purchase.
Tangible packaging elements (bottles, capsules, etc) shown on our site in association with our products are for display purposes only and are NOT included with purchase.
A brand name is NOT included with purchase.
Specialized customization services are NOT included with purchase.
COLA/Compliance services are NOT included with purchase.
Label printing is NOT included with purchase.
Features & Advantages
We’ve packed our products full of features so they are as useful as they are eye-catching. Our products are built for…
+ CONVENIENCE
Our designs are available online and can be purchased and downloaded in just a few clicks. If you need help customizing your label, we provide a handful of services with flat-rate pricing for your convenience as well!
+ CUSTOMIZATION
Our designs are built and licensed to be fully editable... by you! There are no restrictions on how you can modify the design; turn it into your own custom creation that complements your unique personality.
+ Compliance
Our designs are created to comply with U.S. labeling laws — because a successful wine label is compliant as well as eye-catching. Go into the C.O.L.A. application process feeling confident your label will receive swift approval the first time around.
+ Speed
Our designs are ready to go. A few minor customizations are all that are needed for you to have a completed, commercial-ready label. Enjoy a speedy label creation process that helps get your wine onto the shelf weeks (if not months) faster.
+ Efficiency
Our products are designed for efficiency so you don't waste valuable time and money. No spot colors and no special finishes means cheaper and faster printing. Also, our designs never include fonts or imagery that will require additional future licensing/costs from a third party.
+ Affordability
Tailor-made label designs can cost upwards of $10k-20k+ and can take months to complete. Our products afford you the ability to get a quality label, at a reasonable price MUCH faster than traditional means. If "time is money"... can you afford to miss out on lucrative, time-sensitive sales opportunities?
+ Transparency
Our designs come with a product guide and detailed terms and conditions that provide essential information about the design's features, creators, allowable usage, etc. We value transparency and want you to feel knowledgable about and confident in the product you purchase.
+ Perpetuity
Our designs are licensed for longevity. No expiration date, no territory restrictions, and no future fees/royalties. Inclusive licensing combined with the ability to resell your label design (Exclusive Products only), creates a versatile and valuable product that can grow with your business.
+ Flexibility
Our two-piece label designs are designed specifically to have back labels that contain all the legally mandatory information. This provides you with maximum flexibility to alter the front label however you choose. Create a bold, unconventional front label or stick to something more traditional - it's your choice!
+ Dependability
Our products are professionally made by experienced wine label designers and are reviewed for quality before they are offered for sale. Feel confident the label you choose is built according to industry standards and will satisfy (if not exceed) your expectations.
+ Versatility
Our designs come with all-inclusive licensing which allows the label design to be used for wine as well as any other food, beverage, tobacco, or cannabis product; and (for Exclusive Products) promotional use is unlimited! Easily create an expansive, multifaceted, and visually cohesive brand.
+ Presentation
Our designs come with a digital mockup tool that enables the creation of presentation-ready images of your label paired with an assortment of common bottles and closures. Get buy-in and create excitement for the final package before the wine’s even bottled!
Value Added Features:
ALL our products are built to be highly versatile, but some of our products provide a little more flexibility than others.
Some of our products contain more than one design — each distinctive yet complementary, enabling you to create multiple products that are visually cohesive.
Look for this symbol ( ) in the product description as well as an indication of how many extra designs are included.
Some of our products contain a copy of the design(s) provided at a much larger size than the label. This larger copy more easily allows for the creation of large promotional items like shippers and aisle displays.
Scalable Graphics are either limited or unlimited:
Limited: Scalable Graphics are “limited” if they contain raster art. Consequently they can be used to create only smaller promotional materials. This is because raster art becomes blurry/pixelated as it increases in size.
Unlimited: Scalable Graphics are “unlimited” if they are created with 100% vector art. They can be enlarged to any size (even the size of a billboard) and still retain their quality.
Look for this symbol ( ) in the product description as well as an indication of whether the Scalable Graphics are "limited" or "unlimited".
Some of our products contain a design provided in two or more of the following sizes.
Horizontal Label:
Front: 4” wide x 3” tall
Back: 3.5” wide x 2.75” tallVertical Label:
3.5” wide x 5.5” tall
Back: 3.5” wide x 2.75” tallWrap Label:
8” wide x 3” tallShrink Sleeve Label:
12” x 12”
Look for this symbol ( ) in the product description accompanied by an indication of what sizes are included.
label design specs.
Sizes:
Please note: Most products will only contain one of the sizes listed below.
Horizontal Label:
Front: 4” wide x 3” tall
Back: 3.5” wide x 2.75” tall
Vertical Label:
3.5” wide x 5.5” tall
Back: 3.5” wide x 2.75” tall
Wrap Label:
8” wide x 3” tall
Shrink Sleeve Label:
12” wide x 12” tall
Download Example Label Sizes
COLOR:
4-Color CMYK | No Pantone® Spot colors
Special FINISHES:
None
Software Used:
- Adobe® Illustrator
- Adobe® Photoshop (if design contains raster graphics)
Print preparation:
Includes cutting die lines and 1/8 in. (.3175 cm) bleeds (when applicable). Raster images are provided at 300 DPI.
COMPLIANCE:
Adheres to current U.S. wine labeling regulations (at time of creation) for containers ≤ 3 litres.
MANDATORY branding:
The design may contain a small red square with a “PL” inside. This is mandatory Pique Label branding and, if included, may not be removed from the design.
Example of how the little red Pique Label (PL) icon may be inconspicuously displayed on the back label.
So if you see a wine on the shelf that has a little red square on the back label with the initials "PL" inside in white capital letters, that's a Pique Label design!